Malchow Plaza opening and Summer Concert tonight in Aberdeen
ABERDEEN, S.D. (Dakota News Now) - With the ribbon cut, Malchow Plaza in downtown Aberdeen is officially open. All of the tenants in the new building have moved in. But more importantly, it makes space to host a number of new activities downtown.
“There’s always a lot of things that we’ve had in the back of our minds that we’ve wanted to do, and we needed a gathering space. And that’s what the Malchow Plaza does provide for us.” said Aberdeen Downtown Association Executive Director Shelley Westra-Heier.
One of those events moving to the plaza is the Downtown Association’s Summer Concert Series. The first one at the plaza begins Thursday night, an opportunity for those who haven’t been downtown in a while to come out.
“Haven’t been getting out and about for quite a while, and this might be the best time to do it. So it’s an outdoor venue, plenty of room to spread out, and a lot of fun to be had.” said Westra-Heier.
And businesses are already feeling the effect. Canterbury Deli & Catering Owner Stephanie Aas said even if people aren’t directly stopping in while they’re downtown, they do eventually make their way into the store.
“But I do know that people say ‘Hey, we walked by when we were going down to the concert. We noticed your menu in the window. We thought let’s give it a try.’ So it’s always a little difficult to measure what these things bring to you, but I know that they work.” said Aas.
And for the Downtown Association, it’s a beginning to a whole summer of trying new events out downtown, getting people to visit stores while they’re there.
“Us doing events and things like that is just a small, even though it’s the splash and the thing that people see, it’s just a small porrtion of what the Aberdeen Downtown Association provides. For all of the businesses down here, and any of our members in Aberdeen.” said Westra-Heier.
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